Building Social Business : The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Building Social Business : The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Description

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting enterprises that create jobs and generate economic growth even as they make the world a better place. Partnering with some of the world's greatest corporations, Yunus and his Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunus' homeland of Bangladesh, while other organizations around the world are developing their own experiments in social business. In this book, Yunus traces the development of the social business idea and explains its lessons for entrepreneurs, social activists, and policy makers, and offers practical guidance for those who want to create social businesses of their own.


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Details

Author(s)
Muhammad Yunus, Ray Porter
Format
CD-Audio
Dimensions
132.08 x 147.32 x 20.32mm | 226.8g
Publication date
25 May 2010
Publisher
Blackstone Audiobooks
Language
English
Edition
Unabridged
Edition Statement
Unabridged
ISBN10
1441735321
ISBN13
9781441735324
Bestsellers rank
2,035,373