Introduction to Marketing, International Edition

Introduction to Marketing, International Edition

Description

With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. It also allows instructors to easily make and grade assignments--and monitor students' progress. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.


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Details

Author(s)
Prof Carl McDaniel, Prof Joseph F. Hair, Prof C. Lamb
Format
Paperback | 704 pages
Dimensions
218 x 274 x 25mm | 1,385g
Publication date
25 Apr 2007
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Publication City/Country
Florence, United States
Language
English
Edition Statement
9th edition
ISBN10
0324544014
ISBN13
9780324544015