High Visibility, Third Edition

High Visibility, Third Edition

Description

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.


Download High Visibility, Third Edition (9780071456807).pdf, available at campogiovani.com for free.

Details

Author(s)
Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller
Format
Hardback | 240 pages
Dimensions
158 x 231 x 32mm | 680g
Publication date
05 Jan 2006
Publisher
McGraw-Hill Education - Europe
Imprint
MCGRAW-HILL Professional
Publication City/Country
New York, NY, United States
Language
English
Edition Statement
3rd edition
ISBN10
0071456805
ISBN13
9780071456807
Bestsellers rank
1,149,502